Super Bowl XLIX is over, but that does not mean that the conversation about football is dormant until August. During my days leading marketing for the Detroit Lions, I remember NFL Commissioner Roger Goodell preaching that we do not have an offseason. He reminded us that our year was divided between the playing season and non-playing season.
This is the non-playing season. Teams are in strategy mode preparing for the playing season. What are the gaps? How will they be filled? How will we manage free agency? What player contracts can be renegotiated? Who will we draft?
Teams will start by evaluating their current rosters and making decisions about free agents. Ndamukong Suh, the Detroit Lions defensive tackle, is considered the top free agent. Here are some key free agents by division for each team. This is not a total list, but it provides a couple of essential players.
Shavannia is the founder of Heels & Helmets and editor of its e-magazine, heelsandhelmets.com. She also writes the football column, Gridiron, for the e-magazine. A sports marketing professional with over 13 years of experience, Ms. Williams has worked with the NBA, NCAA, NFL, NHL, and WNBA. As the owner of a marketing firm, Shavannia’s client roster includes: DC Women’s Business Center, NFL Players and United Way NFL Partnership. Her love for football began at The University of Michigan – Ann Arbor, where she worked for Michigan Football and received her B.A. in Sport Management and Communication. She is excited to bring talented women together to provide a resource to help other ladies “join the conversation at the office” and enhance their business relationships. Follow her on twitter @MzGridiron.
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